2019年9月國內手機市場運行分析報告

       一、國內手機市場總體情況

　　國內手(shou)(shou)機(ji)(ji)市場(chang)(chang)總體(ti)出貨量(liang)。2019年9月，國內手(shou)(shou)機(ji)(ji)市場(chang)(chang)總體(ti)出貨量(liang)3623.6萬部，同(tong)比下降7.1%，環比增長17.4%，其(qi)中(zhong)2G手(shou)(shou)機(ji)(ji)145.4萬部、4G手(shou)(shou)機(ji)(ji)3428.6萬部、5G手(shou)(shou)機(ji)(ji)49.7萬部; 2019年1-9月，國內手(shou)(shou)機(ji)(ji)市場(chang)(chang)總體(ti)出貨量(liang)2.87億(yi)部，同(tong)比下降5.7%，其(qi)中(zhong)2G手(shou)(shou)機(ji)(ji)1194.6萬部、3G手(shou)(shou)機(ji)(ji)5.8萬部、4G手(shou)(shou)機(ji)(ji)2.75億(yi)部,5G手(shou)(shou)機(ji)(ji)78.7萬部。

圖(tu)1  國內手(shou)機市(shi)場出貨(huo)量情況(kuang)

　　國內手(shou)機(ji)(ji)(ji)市場上市新機(ji)(ji)(ji)型數量。2019年(nian)9月，上市新機(ji)(ji)(ji)型90款，同比(bi)下降1.1%，其中2G手(shou)機(ji)(ji)(ji)22款、4G手(shou)機(ji)(ji)(ji)59款、5G手(shou)機(ji)(ji)(ji)9款；2019年(nian)1-9月，上市新機(ji)(ji)(ji)型433款，同比(bi)下降31.8%，其中2G手(shou)機(ji)(ji)(ji)94款、3G手(shou)機(ji)(ji)(ji)1款，4G手(shou)機(ji)(ji)(ji)320款、5G手(shou)機(ji)(ji)(ji)18款。

圖2  國內手機(ji)市(shi)場上(shang)市(shi)新機(ji)型數量

       二、國內手機市場國內外品牌構成

　　2019年9月(yue)，國產(chan)品牌手(shou)機(ji)出(chu)貨(huo)量(liang)3060.9萬部，同(tong)(tong)(tong)(tong)比下降11.2%，占同(tong)(tong)(tong)(tong)期(qi)(qi)手(shou)機(ji)出(chu)貨(huo)量(liang)的(de)84.5%；上市(shi)新(xin)(xin)機(ji)型(xing)(xing)80款，同(tong)(tong)(tong)(tong)比下降2.4%，占同(tong)(tong)(tong)(tong)期(qi)(qi)手(shou)機(ji)上市(shi)新(xin)(xin)機(ji)型(xing)(xing)數量(liang)的(de)88.9%。2019年1-9月(yue)，國產(chan)品牌手(shou)機(ji)出(chu)貨(huo)量(liang)2.64億部，同(tong)(tong)(tong)(tong)比下降4.2%，占同(tong)(tong)(tong)(tong)期(qi)(qi)手(shou)機(ji)出(chu)貨(huo)量(liang)的(de)91.8%；上市(shi)新(xin)(xin)機(ji)型(xing)(xing)384款，同(tong)(tong)(tong)(tong)比下降33.9%，占同(tong)(tong)(tong)(tong)期(qi)(qi)手(shou)機(ji)上市(shi)新(xin)(xin)機(ji)型(xing)(xing)數量(liang)的(de)88.7%。

圖(tu)3  國(guo)產品牌手機出貨量及(ji)占比

       三、國內智能手機發展情況

　　智(zhi)(zhi)能(neng)(neng)(neng)(neng)手(shou)(shou)(shou)機(ji)出(chu)(chu)貨(huo)量(liang)(liang)。2019年(nian)9月(yue)，智(zhi)(zhi)能(neng)(neng)(neng)(neng)手(shou)(shou)(shou)機(ji)出(chu)(chu)貨(huo)量(liang)(liang)3468.3萬部，同比(bi)下降(jiang)5.7%，占同期手(shou)(shou)(shou)機(ji)出(chu)(chu)貨(huo)量(liang)(liang)的(de)95.7%，其中(zhong)(zhong)Android手(shou)(shou)(shou)機(ji)在(zai)智(zhi)(zhi)能(neng)(neng)(neng)(neng)手(shou)(shou)(shou)機(ji)中(zhong)(zhong)占比(bi)85.1%。2019年(nian)1-9月(yue)，智(zhi)(zhi)能(neng)(neng)(neng)(neng)手(shou)(shou)(shou)機(ji)出(chu)(chu)貨(huo)量(liang)(liang)2.75億部，同比(bi)下降(jiang)4.2%，占同期手(shou)(shou)(shou)機(ji)出(chu)(chu)貨(huo)量(liang)(liang)的(de)95.6%，其中(zhong)(zhong)Android手(shou)(shou)(shou)機(ji)在(zai)智(zhi)(zhi)能(neng)(neng)(neng)(neng)手(shou)(shou)(shou)機(ji)中(zhong)(zhong)占比(bi)92.1%。

圖4  2018年/2019年國內智能手機出貨量及增長趨勢

　　智(zhi)能(neng)手機(ji)(ji)(ji)上(shang)市(shi)新機(ji)(ji)(ji)型數(shu)量(liang)。2019年(nian)9月，智(zhi)能(neng)手機(ji)(ji)(ji)上(shang)市(shi)新機(ji)(ji)(ji)型68款(kuan)，同(tong)(tong)(tong)比下(xia)降(jiang)4.2%，占同(tong)(tong)(tong)期手機(ji)(ji)(ji)上(shang)市(shi)新機(ji)(ji)(ji)型數(shu)量(liang)的(de)75.6%，其中(zhong)(zhong)支持Android操作(zuo)系(xi)統(tong)的(de)手機(ji)(ji)(ji)65款(kuan)。2019年(nian)1-9月，智(zhi)能(neng)手機(ji)(ji)(ji)上(shang)市(shi)新機(ji)(ji)(ji)型332款(kuan)，同(tong)(tong)(tong)比下(xia)降(jiang)31.8%，占同(tong)(tong)(tong)期上(shang)市(shi)新機(ji)(ji)(ji)型數(shu)量(liang)的(de)76.7%，其中(zhong)(zhong)支持Android操作(zuo)系(xi)統(tong)的(de)手機(ji)(ji)(ji)328款(kuan)。